Objective
Develop a unique brand identity for a Spanish family-run wine bar, avoiding overused visual clichés and reflecting the rich history of its neighbourhood.
My Role
Worked closely with the client to explore the area’s heritage, then created a bespoke building illustration as the core brand mark. Rolled the identity out across menus, tags, business cards, signage, and more.
Challenges
Balancing the client’s desire for something distinctive with the need to avoid predictable wine-bar motifs, while ensuring the design felt authentic to its local roots.
Outcome
A characterful, history-inspired brand identity that set Buqué apart from competitors and translated seamlessly across both print and physical applications.
Develop a unique brand identity for a Spanish family-run wine bar, avoiding overused visual clichés and reflecting the rich history of its neighbourhood.
My Role
Worked closely with the client to explore the area’s heritage, then created a bespoke building illustration as the core brand mark. Rolled the identity out across menus, tags, business cards, signage, and more.
Challenges
Balancing the client’s desire for something distinctive with the need to avoid predictable wine-bar motifs, while ensuring the design felt authentic to its local roots.
Outcome
A characterful, history-inspired brand identity that set Buqué apart from competitors and translated seamlessly across both print and physical applications.
