Objective
Design a report to showcase how Worldpay could unlock new business opportunities, while setting the tone for future asset rollouts.
My role
Applied newly developed brand guidelines to the full report design, working closely with the client to interpret and implement them in a way that felt cohesive and impactful. Maintained close communication throughout to build confidence in the new visual direction.
Challenges
The client was initially uncertain that the refreshed guidelines could translate into a cohesive asset. The challenge was to guide them through the process, balancing their concerns with the need to create something visually striking and effective.
Outcome
A polished, engaging report that not only communicated the messaging clearly but also reinforced confidence in the new brand identity, establishing a benchmark for future assets.
Design a report to showcase how Worldpay could unlock new business opportunities, while setting the tone for future asset rollouts.
My role
Applied newly developed brand guidelines to the full report design, working closely with the client to interpret and implement them in a way that felt cohesive and impactful. Maintained close communication throughout to build confidence in the new visual direction.
Challenges
The client was initially uncertain that the refreshed guidelines could translate into a cohesive asset. The challenge was to guide them through the process, balancing their concerns with the need to create something visually striking and effective.
Outcome
A polished, engaging report that not only communicated the messaging clearly but also reinforced confidence in the new brand identity, establishing a benchmark for future assets.
