Objective
Create a campaign identity to promote a new Microsoft product sold through XMA, combining both brand identities in a way that felt representative of each while remaining within their strict brand guidelines.
My role
I developed the campaign visuals and identity, ensuring both brands were reflected equally and cohesively. My focus was on balancing adherence to guidelines with originality, crafting a design language that could carry the campaign’s messaging across digital channels.
Challenges
The main challenge was blending two established brand identities without compromising either, while also producing something fresh and engaging. With limited visual references to draw from, I drew inspiration from Microsoft’s “bloom” imagery, often seen in their lifestyle photography, and reimagined it to give the designs a playful nod to education while keeping the messaging front and center.
Outcome
A set of vibrant, versatile campaign visuals that successfully captured both brand identities and resonated with the target audience. The campaign received highly positive client feedback and was rolled out digitally across socials, emails, publications, infographic and their websites by both Microsoft and XMA, as well as their partners, to help drive product sales.
Create a campaign identity to promote a new Microsoft product sold through XMA, combining both brand identities in a way that felt representative of each while remaining within their strict brand guidelines.
My role
I developed the campaign visuals and identity, ensuring both brands were reflected equally and cohesively. My focus was on balancing adherence to guidelines with originality, crafting a design language that could carry the campaign’s messaging across digital channels.
Challenges
The main challenge was blending two established brand identities without compromising either, while also producing something fresh and engaging. With limited visual references to draw from, I drew inspiration from Microsoft’s “bloom” imagery, often seen in their lifestyle photography, and reimagined it to give the designs a playful nod to education while keeping the messaging front and center.
Outcome
A set of vibrant, versatile campaign visuals that successfully captured both brand identities and resonated with the target audience. The campaign received highly positive client feedback and was rolled out digitally across socials, emails, publications, infographic and their websites by both Microsoft and XMA, as well as their partners, to help drive product sales.
