Objective
Design a toolkit to demonstrate the capabilities of Tungsten Automation’s services in a clear, engaging, and on-brand way.
My role
Created the full report layout, drawing inspiration from the angled form in the logo to establish the visual direction. With carefully applied use of colours and strong typographic hierarchy to highlight key information. The sourced stock imagery complements the design and adds energy to the layouts.
Challenges
With limited brand guidelines, the challenge was to establish a cohesive look and feel that felt authentic to the brand while avoiding a rigid, overly corporate style.
Outcome
A visually dynamic report that balanced professionalism with approachability, effectively showcasing Tungsten Automation’s services while elevating their brand presence.
Design a toolkit to demonstrate the capabilities of Tungsten Automation’s services in a clear, engaging, and on-brand way.
My role
Created the full report layout, drawing inspiration from the angled form in the logo to establish the visual direction. With carefully applied use of colours and strong typographic hierarchy to highlight key information. The sourced stock imagery complements the design and adds energy to the layouts.
Challenges
With limited brand guidelines, the challenge was to establish a cohesive look and feel that felt authentic to the brand while avoiding a rigid, overly corporate style.
Outcome
A visually dynamic report that balanced professionalism with approachability, effectively showcasing Tungsten Automation’s services while elevating their brand presence.
