Objective
Introduce B2B audiences to the immersive solutions offered through the Westcoast and Samsung partnership, while aligning with Westcoast’s recently refreshed brand identity.
My role
I created the storyboard and visual narrative, breaking down complex messaging into clear, engaging frames that could transition seamlessly into motion. My work formed the blueprint for the motion team to animate the final video.
Challenges
Westcoast had just launched a major brand refresh, so precise implementation of their new guidelines was essential. Securing client confidence meant demonstrating that the visuals could stay true to the refreshed identity while still conveying the partnership’s messaging in an impactful way.
Outcome
A detailed, frame-by-frame storyboard that gained client buy-in and set the stage for the motion team to bring the video to life. The final piece not only showcased the partnership’s solutions but also reinforced Westcoast’s updated brand identity in a polished, engaging format.
Introduce B2B audiences to the immersive solutions offered through the Westcoast and Samsung partnership, while aligning with Westcoast’s recently refreshed brand identity.
My role
I created the storyboard and visual narrative, breaking down complex messaging into clear, engaging frames that could transition seamlessly into motion. My work formed the blueprint for the motion team to animate the final video.
Challenges
Westcoast had just launched a major brand refresh, so precise implementation of their new guidelines was essential. Securing client confidence meant demonstrating that the visuals could stay true to the refreshed identity while still conveying the partnership’s messaging in an impactful way.
Outcome
A detailed, frame-by-frame storyboard that gained client buy-in and set the stage for the motion team to bring the video to life. The final piece not only showcased the partnership’s solutions but also reinforced Westcoast’s updated brand identity in a polished, engaging format.
