Objective
Create a cohesive campaign identity combining Samsung and Data Select brands to showcase their product offering across multiple channels.
My role
Developed the visual identity, drawing illustrations from scratch to bring product environments to life while respecting the simplicity of Samsung and the stripped-back style of Data Select.
Challenges
Balancing a unique creative to comply with two very minimal brands , whilst making the product sing in a visual way that felt integrated and engaging.
Outcome
A distinctive, multi-channel campaign featuring original illustrations and cohesive branding that helped the offering stand out in a competitive market.
Create a cohesive campaign identity combining Samsung and Data Select brands to showcase their product offering across multiple channels.
My role
Developed the visual identity, drawing illustrations from scratch to bring product environments to life while respecting the simplicity of Samsung and the stripped-back style of Data Select.
Challenges
Balancing a unique creative to comply with two very minimal brands , whilst making the product sing in a visual way that felt integrated and engaging.
Outcome
A distinctive, multi-channel campaign featuring original illustrations and cohesive branding that helped the offering stand out in a competitive market.
